On the surface, a direct mail (DM) campaign may be more expensive than other forms of marketing communications, but that doesn’t mean it should cost more than it needs to. What follows are suggestions to improve ROI and make direct mail a more cost-effective choice as compared to other marketing alternatives.
Improve deliverability by making sure your mail is processed by the USPS as efficiently and accurately as possible.
The MKP Team is made up of many proud New Yorkers, but even the toughest among us agree that come summertime, when we’re navigating the sweltering subway system or zigzagging through tourists on the sidewalk, there’s somewhere else we’d rather be. So, we asked the team, “What’s your top summer destination?” Here’s what they had to say!
A few decades ago, Dolly Parton wrote a famous song about the challenges of working 9 to 5. Little did she know what was coming! In today’s world of smart phones, texts and instant messaging apps, it seems like we are always connected to the workplace. 24/7 is the new normal, and for many of us, staying connected is part of the job description. Workin’ 9 to 5? If only!
But there are some things we can all do to maintain a better balance in a day that never ends. It takes a little planning and commitment, but you’ll improve both your work life and your home life if you follow these guidelines:
How do you react when a letter from your bank addresses you as “Dear Valued Customer?” Does it make you feel valued? Probably not! Still, we readily admit, there are many instances when a generic salutation may be the best way to go.
After more than 22 years of experience in developing bank communications and working closely with bank data files, MKP communications inc. has gained a unique perspective on the pros and cons of personalized vs. standardized salutations.
At MKP, we believe that brands need to keep growing and adapting over time. After all, your brand supports your company’s performance by helping to retain existing customers and attract new customers for your products and services.
Keeping your brand fresh is especially important given the influx of new technologies, ever-shifting customer demographics and consumer desires. It’s when your brand stops evolving that the challenges begin!