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The right way to say “Sorry!”

In the world of banking, mistakes sometimes happen. We know, because crafting apology communications is a challenge we often encounter here at MKP! We call them “Oops” communications, and over the years we’ve developed several key guidelines for dealing with errors. Read on, and learn how you can turn an unfortunate snafu into an opportunity to cement an even stronger relationship with your customers.
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A Dog’s Life at MKP

It doesn’t happen every morning, but sometimes my owner Hillary grabs a leash and says: “Oliver, do you want to come to work today?”  WORK!!  WORK!!  YES, I want to come to work! What could be better than work?

I love the ride into New York City with the window down, especially when traffic stops on the West Side Highway and we get to admire the skyline for an hour or so. Then there’s our stroll through the Flatiron District, where every pooch looks like a fashion model and every lamp post has a story to tell. I wish I could come to work every day!
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Time to start making your promotions SHOUT!

Running a promotion in today’s super-saturated media environment can be a tough challenge. It’s like trying to have a conversation in the middle of a big, loud party: the room is packed, the action has spilled out onto the street (or onto the web), and noise is deafening. Which means you’ve got to amp up your volume accordingly, or you’ll never get your message across! Here are a few suggestions that can help you get noticed in our distracted world.

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Stop spending money on return mail, reduce your postage expense and increase your marketing ROI.

On the surface, a direct mail (DM) campaign may be more expensive than other forms of marketing communications, but that doesn’t mean it should cost more than it needs to. What follows are suggestions to improve ROI and make direct mail a more cost-effective choice as compared to other marketing alternatives.

Improve deliverability by making sure your mail is processed by the USPS as efficiently and accurately as possible.

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MKP Summer Series: Top Destinations

The MKP Team is made up of many proud New Yorkers, but even the toughest among us agree that come summertime, when we’re navigating the sweltering subway system or zigzagging through tourists on the sidewalk, there’s somewhere else we’d rather be. So, we asked the team, “What’s your top summer destination?” Here’s what they had to say!

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