Media & Advertising
The message matters
To make an impact in today’s saturated financial marketplace, you need creative that’s direct, impactful and memorable.
You need to speak authoritatively about a customer’s financial needs and goals in your own distinctive brand voice. Above all, you have to respect the language nuances and legal constraints of financial services marketing, so you can manage to be fresh and original in all the right ways.
The method matters, too
MKP’s media approach is fueled by deep financial services experience at every step of the process:
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Building overarching communications plans
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Finding the right mix of media and markets
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Developing top-notch creative for every customer segment you need to reach
Through audience hyper-targeting, data-based channel segmentation, informed buying and full-service creative production, MKP serves media according to its “Intelligent Omnichannel” philosophy: data and marketing objectives drive the media mix in a constant performance optimization and spend reallocation cycle.
With MKP as your partner, it’s easier to:
- Our proprietary Data Intelligence Programs are designed to unlock powerful insights about your customers and prospects
- Group your audience into segments to improve the efficiency of your marketing spend
- Discover the right mix of targeted digital, traditional mass media, and other avenues to reach all key constituencies
- Paid social
- Paid search
- Programmatic display
- Native/contextual
- Newspaper and magazine ads
- Radio
- TV
- OOH and Digital OOH including billboard, public transit, kiosk and more
- Street teams and event marketing
- Engage employees, customers and prospects with video, king of content
- Professional in-house video production services
- Deep experience producing quality video for all channels