category archives: Brand
Your call center is quiet…and that’s a good thing.
If you’re a bank marketing exec, you usually try to come up with ideas that will resonate with customers and prospects, leading them to eagerly respond online, on the phone, or in person at the branch.
But sometimes the lack of response is what you want. In these instances, silence is golden.
Let’s say you’re tasked with delivering customer change information, such as a branch closing, a product update, or a change in online services. On those occasions, the best measure of success is when the phones don’t ring and your branches don’t get inundated with confused or irate customers. If all is quiet, you’ve done a good job explaining the change and its impact.
It doesn’t happen every morning, but sometimes my owner Hillary grabs a leash and says: “Oliver, do you want to come to work today?” WORK!! WORK!! YES, I want to come to work! What could be better than work?
I love the ride into New York City with the window down, especially when traffic stops on the West Side Highway and we get to admire the skyline for an hour or so. Then there’s our stroll through the Flatiron District, where every pooch looks like a fashion model and every lamp post has a story to tell. I wish I could come to work every day!
At MKP, we believe that brands need to keep growing and adapting over time. After all, your brand supports your company’s performance by helping to retain existing customers and attract new customers for your products and services.
Keeping your brand fresh is especially important given the influx of new technologies, ever-shifting customer demographics and consumer desires. It’s when your brand stops evolving that the challenges begin!