category archives: Marketing

Stop spending money on return mail, reduce your postage expense and increase your marketing ROI.

On the surface, a direct mail (DM) campaign may be more expensive than other forms of marketing communications, but that doesn’t mean it should cost more than it needs to. What follows are suggestions to improve ROI and make direct mail a more cost-effective choice as compared to other marketing alternatives.

Improve deliverability by making sure your mail is processed by the USPS as efficiently and accurately as possible.

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The 24-hour Day – 6 Tips for Maintaining Work / Life Balance When You Are Always On.

A few decades ago, Dolly Parton wrote a famous song about the challenges of working 9 to 5. Little did she know what was coming! In today’s world of smart phones, texts and instant messaging apps, it seems like we are always connected to the workplace. 24/7 is the new normal, and for many of us, staying connected is part of the job description. Workin’ 9 to 5? If only!

But there are some things we can all do to maintain a better balance in a day that never ends. It takes a little planning and commitment, but you’ll improve both your work life and your home life if you follow these guidelines:

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There’s Nothing Wrong with “Dear Valued Customer!”

How do you react when a letter from your bank addresses you as “Dear Valued Customer?” Does it make you feel valued? Probably not! Still, we readily admit, there are many instances when a generic salutation may be the best way to go.

After more than 22 years of experience in developing bank communications and working closely with bank data files, MKP communications inc. has gained a unique perspective on the pros and cons of personalized vs. standardized salutations.

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Ensuring That Your Brand Is Giving Its All!

At MKP, we believe that brands need to keep growing and adapting over time. After all, your brand supports your company’s performance by helping to retain existing customers and attract new customers for your products and services.

Keeping your brand fresh is especially important given the influx of new technologies, ever-shifting customer demographics and consumer desires. It’s when your brand stops evolving that the challenges begin!

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Data Security – The Secret To A Good Nights Sleep.

“U.S employee data breach tied to Chinese intelligence” & “I.R.S. Data Breach May Be Sign of More Personalized Schemes.” These headlines could make you believe that someone stealing your clients’ data is inevitable. The scary thing is, it’s not the hackers that are the largest source of data breaches. The 2015 Cost of Data Breach Study by the Ponemon Institute, a data-protection think tank, indicates that two-thirds of all global data breaches stemmed from human error and internal system problems. That’s a statistic that will certainly cause anyone responsible for the integrity of client data to lose sleep.

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