category archives: Marketing
In the world of banking, mistakes sometimes happen. We know, because crafting apology communications is a challenge we often encounter here at MKP! We call them “Oops” communications, and over the years we’ve developed several key guidelines for dealing with errors. Read on, and learn how you can turn an unfortunate snafu into an opportunity to cement an even stronger relationship with your customers.
Running a promotion in today’s super-saturated media environment can be a tough challenge. It’s like trying to have a conversation in the middle of a big, loud party: the room is packed, the action has spilled out onto the street (or onto the web), and noise is deafening. Which means you’ve got to amp up your volume accordingly, or you’ll never get your message across! Here are a few suggestions that can help you get noticed in our distracted world.
On the surface, a direct mail (DM) campaign may be more expensive than other forms of marketing communications, but that doesn’t mean it should cost more than it needs to. What follows are suggestions to improve ROI and make direct mail a more cost-effective choice as compared to other marketing alternatives.
Improve deliverability by making sure your mail is processed by the USPS as efficiently and accurately as possible.
A few decades ago, Dolly Parton wrote a famous song about the challenges of working 9 to 5. Little did she know what was coming! In today’s world of smart phones, texts and instant messaging apps, it seems like we are always connected to the workplace. 24/7 is the new normal, and for many of us, staying connected is part of the job description. Workin’ 9 to 5? If only!
But there are some things we can all do to maintain a better balance in a day that never ends. It takes a little planning and commitment, but you’ll improve both your work life and your home life if you follow these guidelines:
How do you react when a letter from your bank addresses you as “Dear Valued Customer?” Does it make you feel valued? Probably not! Still, we readily admit, there are many instances when a generic salutation may be the best way to go.
After more than 22 years of experience in developing bank communications and working closely with bank data files, MKP communications inc. has gained a unique perspective on the pros and cons of personalized vs. standardized salutations.