Over the past 20 years, no agency has leveraged the potential of personalization more exhaustively than MKP. In developing our merger communications, we often build a matrix of independent copy blocks numbering in the hundreds, all carefully written so that they can be seamlessly combined in thousands of different combinations to match the exact product set of each customer. As a result, there’s no need for customers to wade through a content-heavy brochure to find out about each of their new accounts – it’s all neatly summarized for them on a single sheet of paper. That’s using technology to make life easier. And incidentally, we can use the same sophisticated personalization techniques to make your emails or DM letters more targeted, more compelling and more effective.