Published articles
When it comes to financial marketing communications, you can always count on clear insights from MKP

Post-Merger Communications  – ABA Bank Marketing, January 26, 2018

"...it’s what happens in the days post-conversion, after customers have migrated to their new accounts and the first statements have arrived, that may matter most in the long-term success of your acquisition." Read more

6 Tips for Change Communications – ABA Bank Marketing, November 17, 2017

"Your call center is quiet… and that’s a good thing." Read more

Start making your promotions SHOUT! – ABA Bank Marketing, September 22, 2017

"Running a promotion in today’s super-saturated media environment can be a tough challenge. It’s like trying to have a conversation in the middle of a big, loud party." Read more

Angling for commercial prospects – ABA Bank Marketing, July 18, 2017

"Use this strategy to increase your catch in the commercial marketplace." Read more

Sharpen your commercial communications – ABA Bank Marketing, April 14, 2017

"It’s difficult to know what will motivate an individual commercial customer or prospect. Is it price? Is it service? Is it credit availability? Is it reliability?" Read more

Not the kitchen sink – ABA Bank Marketing, April 14, 2016

"...please, not the kitchen sink! If I had to name one pivotal lesson that applies universally to banks large and small, it’s this: simplicity and consistency are the keys to getting your message across." Read more

Hyper local marketing – ABA Bank Marketing, February 26, 2016

"Use the latest generation of hyperlocal marketing tactics to focus on forging stronger bonds with your customers and your best prospects." Read more

4 ways to keep customers loyal – ABA Bank Marketing, February 11, 2016

"Keeping customers happy, loyal and committed is a lot less expensive than replacing them with new ones." Read more

5 keys to developing successful merger communications – ABA Bank Marketing, November 6, 2015

"You’re required by law to give customers advance notice of changes to their accounts. Since it’s a legal mandate, the temptation may be to provide only bare bones change information. Our advice is simple: don’t do it.Read more

No news is bad news: Why being upfront with employees is key to good morale – Small Business Community, Bank of America, March 11, 2013

"When small business owner Hillary Kelbick co-founded MKP Communications, a financial services marketing-firm based in New York City, 18 years ago, one of her key goals was to treat her employees with dignity and respect." Read more