By Pamela Reich, Content Strategist One afternoon, 10-year-old Allie felt bored at home. Thinking about some of the wonderful, ordinary activities she had often shared with her grandmother, Allie asked her mother if they could go to the local bank branch. Allie always enjoyed going to the bank – the bankers knew her and always greeted her and her grandmother with a smile and sometimes even a lollipop. Her mom shrugged her shoulders and said, “Sorry, Allie. I don’t go out to the bank anymore.”

Generated by AI, prompted and edited by Maxwell Chalkin, EVP, Managing Director and Chief Digital Officer At MKP, we specialize in helping financial services organizations communicate clearly, confidently and authentically—especially during moments of change. That mission demands our full attention, and we believe our time is best spent serving our clients, not writing 100% of our thought leadership content from scratch.

By Terry Cole, Chief Content Officer Is content marketing considered a “must-have” or a “nice-to-have” at your financial institution? If it’s not a core part of your marketing strategy, you may want to reconsider. Here’s why: 

By Cathy Planchart, Senior Project Manager Small businesses, generally defined as independent businesses having fewer than 500 employees, account for 99.9% of all U.S. businesses.¹ They employ nearly half of the American workforce and represent 43.5% of America's GDP, making small businesses a critical part of our economic ecosystem.²