By Cathy Planchart, Senior Project Manager
By Jackie Berkoff, Project Manager Born between the mid-1990s and early 2010s, Gen-Z is the first generation to grow up entirely in the digital age. Members of this generation have a reputation for being tech-savvy and relying on social media for information and entertainment. For banks looking to connect with this demographic, leveraging social media influencers presents a powerful strategy to increase brand awareness and trust. Connect using authenticity and relatability
By Zoe Diskin, Project Manager As the financial services landscape evolves, the intersection of traditional banking and cryptocurrency continues to captivate—and to confound—investors, regulators and institutions.
By Charlie Mendoza, Creative Services Manager