Occasionally, our clients will ask for our take on blogging, and whether it’s worth the investment of time (or money, if they have to pay a copywriter). Our answer is an emphatic YES! Here are the top three reasons why blogging is worth the effort:

If you’re feeling anything like we’re feeling right now, you might be asking, “Wait, what just happened?” Schools and businesses are shuttered, dire warnings proliferate to stay isolated at home, and it all happened so quickly. Life can certainly be unpredictable. Thankfully, the MKP team is safe and healthy during this trying time, and we hope you and your family, friends, and colleagues are, too.

By Pamela Reich, Director of Communications Strategy At MKP, perhaps the most obvious manifestation of our creativity as a marketing communications company is our end product, whether it’s a letter, brochure, banner, ad or campaign. Yes, we pride ourselves on the ability of our writers and designers to develop creative that is strategically on target, brand sensitive and impactful. Taking a deeper look, however, we find that creativity guides and inspires everything we do.

First announced in 2017, the phaseout of LIBOR (London Interbank Offered Rate) as a global interest rate benchmark for interbank lending will be completed by the end of 2021. In addition, many banks also use LIBOR as a reference rate for adjustable rate commercial and consumer loans. The United States Federal Reserve has recommended SOFR (Secured Overnight Financing Rate) as a replacement.