In celebration of our 25th year in business, President and CEO Hillary Kelbick reflects on some of the challenges and satisfactions of leading MKP through the years. You mentioned that MKP started out with some major successes against much larger firms. How did you manage that?
In celebration of our 25th year in business, here are some thoughts and recollections from Hillary Kelbick, our President and CEO. Why did you decide to start MKP?
One of the most powerful tools marketers have at their disposal today is video. Television has long been an effective way to reach an audience, but the advent of online marketing combined with more economical means of video production has resulted in a revolution whereby video content is the principal inexpensive and disseminable means for engaging employees, customers and business prospects alike.
As you may know, LIBOR (London Interbank Offered Rate) is a global interest rate benchmark that banks use to lend to each other. Many banks also use LIBOR as a reference rate for commercial and consumer loans that carry an adjustable rate. As a result of some global scandals related to LIBOR rate manipulation, it will be phased out by the end of 2021.