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Direct Mail

Amalgamated Bank product conversion brochure and letter with account changes

Amalgamated Product Conversion

Challenges

Customers of this New York bank, while generally loyal, had experienced a lot of negative changes during the prior year.

With half of the customers 60+, communications had to be easy to understand; all customers needed reassurance of the bank’s ongoing progressive traditions.

Solutions

Customized letters provided straightforward product change information.

A copy-light tri-fold brochure highlighted the new deposit accounts and updated access features, reinforcing the bank’s continuing commitment to its core social values.

212.983.5700
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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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