Merger Communications

Blue Hills Bank/Nantucket Bank Merger
Challenges
The acquired bank name was not changing, but materials had to emphasize the shared values and brand personality of the acquiring bank.
Solutions
Imagery in the brochure was Nantucket focused, reinforcing the local pride of the recipients.
Change information was provided in customized copy blocks on the back of the cover letter, to streamline the package and provide a better customer experience.
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