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Merger Communications

Blue Hills Bank letter front and back and Nantucket Bank brochure cover with two pages

Blue Hills Bank/Nantucket Bank Merger

Challenges

The acquired bank name was not changing, but materials had to emphasize the shared values and brand personality of the acquiring bank.

Solutions

Imagery in the brochure was Nantucket focused, reinforcing the local pride of the recipients.

Change information was provided in customized copy blocks on the back of the cover letter, to streamline the package and provide a better customer experience.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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