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Advertising and Promotion

BMO Checking Acquisition

BMO Checking Acquisition

Challenges

Acquiring new customers and new checking accounts in a competitive field.

Develop creative that would be tested against new creative in different markets.

Solutions

Campaign elements included prospect and customer direct mail, print and digital advertising, radio, banner ads and landing page.

Prospect DM used a “quick-hit” self-mailer, featuring a $200 cash bonus (“nice change”) for opening a new BMO Harris checking account (“smart change”).

Similar creative was used in other channels. Customer DM used standard envelope packages with three letter versions offering the most appropriate account for three customer segments.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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