Direct Mail

BMO Harris Bank Online Banking Conversion
Challenges
The merger of M&I and BMO Harris Bank resulted in substantial changes to retail online banking.
Transaction history was not transferred, which added to the negative impacts of the conversion.
Solutions
Communication delivered insight, information, key dates and clear directions.
To top tier customers, a “surprise and delight” element was added: a flash drive, to proactively save their transaction history.
212.983.5700
mkpteam.com
mkpteam.com