Sales and Marketing
BNY Mellon Wealth Management Welcome Communication
Reassure newly acquired clients from a boutique investment advisory firm that they would be well served by the global giant BNY Mellon.
A closed-face envelope enclosed an embossed folder containing a 4-page overview brochure highlighting capabilities and benefits; a separate insert featured the new online system.
The package was the basis of a widespread collateral redesign by MKP to help build the overall brand.