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Sales Promotion

Welcome communication brochure cover and online banking insert

BNY Mellon Wealth Management Welcome Communication

Challenges

Reassure newly acquired clients from a boutique investment advisory firm that they would be well served by the global giant BNY Mellon.

Solutions

A closed-face envelope enclosed an embossed folder containing a 4-page overview brochure highlighting capabilities and benefits; a separate insert featured the new online system.

The package was the basis of a widespread collateral redesign by MKP to help build the overall brand.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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