Build visibility of Burke & Herbert Bank as a bank that cares about its customers and local community, particularly in response to the economic uncertainty of the COVID-19 pandemic.

Highlight initiatives that the bank has implemented as proof points of its commitment.

Print ads used a conversational tone to create brand awareness for the bank’s business banking products, including lines of credit.

Radio and TV advertising appealed to a broader audience of both businesses and individuals to reassure customers and prospects that Burke & Herbert Bank understands current financial challenges.

Watch the video spot

Listen to the radio spot