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Media & Advertising

Burke and Herbert Bank pandemic reassurance print ads

Burke & Herbert Bank Pandemic Reassurance

Challenges

Build visibility of Burke & Herbert Bank as a bank that cares about its customers and local community, particularly in response to the economic uncertainty of the COVID-19 pandemic.

Highlight initiatives that the bank has implemented as proof points of its commitment.

Solutions

Print ads used a conversational tone to create brand awareness for the bank’s business banking products, including lines of credit.

Radio and TV advertising appealed to a broader audience of both businesses and individuals to reassure customers and prospects that Burke & Herbert Bank understands current financial challenges.

Watch the video spot

Listen to the radio spot

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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