Create a new distinguishable Private Bank brand that works in concert with existing Wealth Services sub-brands, complements the overarching bank brand, and strategically positions Burke & Herbert Private Banking as a VIP concierge banking experience.

Utilize colors, fonts, and graphic shapes found within the existing bank brand to create a new logo and service mark that appeals to high-net-worth customers and can be used on a variety of sales and collateral materials. Build detailed brand guidelines for logo usage, print and digital colors.

The service mark presents an abstract “p” and “b” woven together, suggesting the holistic approach to banking offered by Burke & Herbert Private Banking.