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Communications Strategy

Images of private banking debit card and logos

Burke & Herbert Bank Private Banking Brand Development

Challenges

Create a new distinguishable Private Bank brand that works in concert with existing Wealth Services sub-brands, complements the overarching bank brand, and strategically positions Burke & Herbert Private Banking as a VIP concierge banking experience.

Solutions

Utilize colors, fonts, and graphic shapes found within the existing bank brand to create a new logo and service mark that appeals to high-net-worth customers and can be used on a variety of sales and collateral materials. Build detailed brand guidelines for logo usage, print and digital colors.

The service mark presents an abstract “p” and “b” woven together, suggesting the holistic approach to banking offered by Burke & Herbert Private Banking.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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