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Sales Promotion

Burke and Herbert Bank letter, outer envelope, in-branch posters, and sticker about small business loans

Burke & Herbert Bank Small Business Lending Campaign

Challenges

Create an in-branch campaign that positions the branch manager as the key point of contact for business customers without overselling their capabilities.

Draw potential new business customers who have been affected by the upcoming Truist Bank merger.

Solutions

Create a cohesive in-branch and direct mail campaign that highlighted the easy application process and loan decisions in as little as three days.

Utilize each branch manager as the signer of the letter to further reinforce the local touch provided by Burke & Herbert Bank as well as used “talk to our Branch Manager” as the call to action on several elements.

212.983.5700
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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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