Create an in-branch campaign that positions the branch manager as the key point of contact for business customers without overselling their capabilities.

Draw potential new business customers who have been affected by the upcoming Truist Bank merger.

Create a cohesive in-branch and direct mail campaign that highlighted the easy application process and loan decisions in as little as three days.

Utilize each branch manager as the signer of the letter to further reinforce the local touch provided by Burke & Herbert Bank as well as used “talk to our Branch Manager” as the call to action on several elements.