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Sales Promotion

Images of branch and ATM posters

Burke & Herbert Bank Small Business Lending Campaign

Challenges

Build awareness and confidence in Burke & Herbert Bank as a bank with a range of lending options to meet a variety of business needs.

Position the branches and branch managers as the center of small business lending activity.

Solutions

Create a cohesive in-branch campaign highlighting the easy application process and fast, local decision-making.

Use “It’s better here” sign-off from prior promotions, adding “right” to emphasize the hyper-local nature of the campaign.

Related DM signed by each branch manager further reinforced the local touch.

212.983.5700
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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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