Skip to main content
Home
  • What We Do
    • Merger Communications
    • Communications Strategy
    • Sales Promotion
    • Media & Advertising
    • Legal & Change Communications
    • Data-Driven Marketing
    • Direct Mail
    • Digital Content
    • Fun
  • Browse the Work
    • Merger Communications
    • Communications Strategy
    • Sales Promotion
    • Media & Advertising
    • Legal & Change Communications
    • Data-Driven Marketing
    • Direct Mail
    • Digital Content
    • All Categories
  • About MKP
    • Meet the Team
    • Thought Leadership
      • Blog
      • Published Articles

Sales Promotion

Images of branch posters and lapel stickers

Burke & Herbert Bank Spring 2021 Borrowing Campaign

Challenges

Encourage customers and prospects to take advantage of low interest rates on loans and lines of credit while remaining sensitive to the hardships many were facing as a result of the Covid-19 pandemic.

Solutions

In-branch merchandising campaign uses short, energetic phrases like, “Now’s the time!” or “It’s action time” to generate a sense of urgency and desire to act.

Focus on lending needs for realistic purchases, such as home renovations, tuition, refinancing or applying for new credit card.

Utilize photography that limits social interactions and does not depict large public gatherings.

212.983.5700
mkpteam.com

Search mkpteam.com or contact us with any questions you have.

© 2022 MKP communications inc.

Contact us

Whatever your marketing needs, we can help. Let's get a conversation started today.

Contact us >

(212) 983-5700  |  info@mkpteam.com

MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

Learn more >