Burke & Herbert Bank Spring 2021 Borrowing Campaign
Encourage customers and prospects to take advantage of low interest rates on loans and lines of credit while remaining sensitive to the hardships many were facing as a result of the Covid-19 pandemic.
In-branch merchandising campaign uses short, energetic phrases like, “Now’s the time!” or “It’s action time” to generate a sense of urgency and desire to act.
Focus on lending needs for realistic purchases, such as home renovations, tuition, refinancing or applying for new credit card.
Utilize photography that limits social interactions and does not depict large public gatherings.