Burke & Herbert Bank Summer Borrowing Campaign 2020
Create an in-branch campaign that balances a high energy promotion with sensitivity to the challenging economic environment for many.
Take into consideration that customers’ and prospects’ borrowing needs have changed due to the COVID-19 pandemic.
Utilize the theme “Get life back in gear” and focus on customers’ and prospects’ borrowing needs, and not wants, including home renovations, tuition and unexpected expenses.
Images used were engaging, yet sensitive to the current environment, and with no images of group gatherings.