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Sales Promotion

Burke and Herbert Bank in-branch posters, online ad, and lapel stickers promoting various borrowing offers

Burke & Herbert Bank Summer Borrowing Campaign 2020

Challenges

Create an in-branch campaign that balances a high energy promotion with sensitivity to the challenging economic environment for many.

Take into consideration that customers’ and prospects’ borrowing needs have changed due to the COVID-19 pandemic.

Solutions

Utilize the theme “Get life back in gear” and focus on customers’ and prospects’ borrowing needs, and not wants, including home renovations, tuition and unexpected expenses.

Images used were engaging, yet sensitive to the current environment, and with no images of group gatherings.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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