Media & Advertising
Burke & Herbert Bank "That's Better" Advertising
Increase new personal and business checking account sales in a geography with many larger banks.
Differentiate Burke & Herbert Bank from its competition by demonstrating the unique care the bank offers its customers.
Use an emotional “that’s better” perspective to build awareness of this bank’s competitive advantage.
Print, radio, video and OOH advertising complemented in-branch collateral for a ‘surround sound’ experience.