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Media & Advertising

Burke and Herbert Bank TV ad slides with phrases, "Every ATM in America is FREE," and "It's better here."

Burke & Herbert Bank "That's Better" Advertising

Challenges

Increase new personal and business checking account sales in a geography with many larger banks.

Differentiate Burke & Herbert Bank from its competition by demonstrating the unique care the bank offers its customers.

Solutions

Use an emotional “that’s better” perspective to build awareness of this bank’s competitive advantage.

Print, radio, video and OOH advertising complemented in-branch collateral for a ‘surround sound’ experience.

Watch the video spot

Listen to the radio spots:
30-second spot
60-second spot

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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