Advertising and Promotion
Burke & Herbert Bank “That’s Better” Campaign
Quarterly campaigns promote this DC-area community bank; difficult to keep fresh and continue to build awareness of the bank’s competitive difference.
Add an emotional perspective to the high-touch customer experience; this is a bank customers can actually feel good about.
Use of bold colors, high-energy, engaging images and relatable messaging throughout the omni-channel campaign, which included branch collateral and digital, print, outdoor and radio advertising.
“Life’s a little better” and “that’s better” are simple statements intentionally understated in a homespun, conversational way – connecting them to banking that is honest and authentic.