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Media & Advertising

Burke and Herbert banner ad, print ad, and bus campaign

Burke & Herbert Bank Un-expectedly Different Campaign

Challenges

Build on the success of associating “different” with the Burke & Herbert Bank experience to increase awareness and drive new personal and business account opening.

Reinforce the bank’s commitment to great personal service.

Solutions

Use disruptive word combinations along with more conventional constructions to underscore the “unexpected” theme of the campaign.

Print, online, radio and OOH advertising specifically targeted either personal or business prospects and extended the reach of the in-branch promotional collateral.

Listen to the radio spots:
30-second spot 1
30-second spot 2

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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