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Sales Promotion

Burke and Herbert Bank ATM poster, handout, lapel stickers, and home page banner

Burke & Herbert Bank “Un” Promotion

Challenges

Build awareness of Burke & Herbert Bank’s unique banking experience in a crowded field.

Solutions

Leverage expected account churn in the DC market due to a local bank merger, bad PR for a major bank in the area and a change in the White House administration.

Create a multi-channel campaign that uses the idea of negation to express what’s different about Burke & Herbert Bank in a bold and memorable way; in-your-face type treatments, striking color contrasts and whimsical word-play help drive home the messaging.

212.983.5700
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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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