Advertising and Promotion
Burke & Herbert Bank “Unexpectedly Different” Campaign
Demonstrate through messaging and imagery how and why banking at Burke & Herbert Bank is different from other banks, with up-to-date products and services for consumers and businesses.
Branch collateral, both inward and outward-facing posters, lapel stickers and take-ones are supplemented with print ads targeting consumers and businesses, homepage banners, online ads, a large bus poster and radio.
“Unexpectedly different” sets the bank apart from competitors; key advantages are featured in memorable, impactful phrases.