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Media & Advertising

Burke and Herbert Bank banner ad, print ad, and bus poster with the phrase "What's your different?"

Burke & Herbert Bank What’s Your Different? Campaign

Challenges

Use quirky, eye-catching imagery and messaging to appeal to a younger target audience.

Differentiate this community bank from its larger competitors with much larger ad budgets.

Solutions

The unexpected structure and phrasing of “What’s Your Different?” is contemporary, crisp  and attention-grabbing, and answered with tangible product and service proof points.

Radio spot uses a dialogue to convey a relatable conversation, adding humor to increase memorability.

Listen to the radio spot (30 seconds)

212.983.5700
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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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