Use quirky, eye-catching imagery and messaging to appeal to a younger target audience.

Differentiate this community bank from its larger competitors with much larger ad budgets.

The unexpected structure and phrasing of “What’s Your Different?” is contemporary, crisp  and attention-grabbing, and answered with tangible product and service proof points.

Radio spot uses a dialogue to convey a relatable conversation, adding humor to increase memorability.

Listen to the radio spot (30 seconds)