Media & Advertising
Burke & Herbert Bank What’s Your Different? Campaign
Use quirky, eye-catching imagery and messaging to appeal to a younger target audience.
Differentiate this community bank from its larger competitors with much larger ad budgets.
The unexpected structure and phrasing of “What’s Your Different?” is contemporary, crisp and attention-grabbing, and answered with tangible product and service proof points.
Radio spot uses a dialogue to convey a relatable conversation, adding humor to increase memorability.
Listen to the radio spot (30 seconds)