Media & Advertising
Burke & Herbert Bank What’s Your Different? Campaign
Challenges
Use quirky, eye-catching imagery and messaging to appeal to a younger target audience.
Differentiate this community bank from its larger competitors with much larger ad budgets.
Solutions
The unexpected structure and phrasing of “What’s Your Different?” is contemporary, crisp and attention-grabbing, and answered with tangible product and service proof points.
Radio spot uses a dialogue to convey a relatable conversation, adding humor to increase memorability.
Listen to the radio spot (30 seconds)
212.983.5700
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