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Media & Advertising

Dime Bank print ads and moblie billboards with money market and CD rates in English and Cantonese

Dime Promotional Rate Advertising

Challenges

Increase sales of money market and CD accounts in a highly competitive New York market.

Cut through the clutter of other bank advertising.

Solutions

Use limited-time promotional interest rates to acquire new deposits  (rates competitive at the time).

Mobile billboards literally took the message to the street in a highly noticeable format.

Print ads translated in local languages (Chinese and Polish) targeted ethnic communities in Dime’s footprint.

212.983.5700
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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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