Media & Advertising
Dime Promotional Rate Advertising
Increase sales of money market and CD accounts in a highly competitive New York market.
Cut through the clutter of other bank advertising.
Use limited-time promotional interest rates to acquire new deposits (rates competitive at the time).
Mobile billboards literally took the message to the street in a highly noticeable format.
Print ads translated in local languages (Chinese and Polish) targeted ethnic communities in Dime’s footprint.