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Sales Promotion

Fifth Third Bank merger commercial fact sheet front and back

Fifth Third Bank/MB Financial Merger Commercial Fact Sheet

Challenges

At the time of this merger Fifth Third Bank was perceived as primarily a retail focused bank and it was essential to reassure and retain MB’s substantial commercial segment.

Solutions

Arm MB commercial bankers with a client-facing tool to reassure their clients that Fifth Third is a credible, strong bank serving the commercial market.

A brand piece highlighted key facts about Fifth Third, especially in the Chicago market, and reinforced both banks’ commitments to their communities.

The focus was Fifth Third-only during the pre-approval phase, and was updated to reflect combined company post-approval.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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