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Data-Driven Marketing

Fifth Third Bank online banking mailing letter, change and technical reference guides, outer envelope example of no-token package, and example of box for packages with more than 6 tokens

Fifth Third Bank/MB Financial Online Banking/Token Mailing

Challenges

Inform Treasury Management customers how to gain access to Fifth Third’s system; some needed tokens (from 1 to 70 per company); some did not; there was no single packaging solution.

Solutions

Several letter versions addressed different audiences; all included a 16-page guide to changes, log-in instructions, a technical reference guide and CIT disclosure.

Packaging varied from a 9 x 12” OE (no tokens) to a 9.75 x 12” rigid mailer envelope (less than 6 tokens) to small and large boxes (6+ tokens); all required match mailings to match the outside label to the name/address on the letter inside.

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