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Communications Strategy

Fifth Third/MB Commercial Conversion

Fifth Third/MB Commercial Conversion

Challenges

Reassure commercial clients of business-focused bank that they would experience no loss in service and capabilities when joining a larger, more retail-focused bank.

Data was available at the relationship level or account level, but not both.

Solutions

Separate communications to two audiences: a high-level welcome and capabilities overview brochure sent to senior corporate executives (at the relationship level); detailed transition and product change information mailed at the account level, reaching those individuals who actually managed the banking relationship.

Delivery of critical and need-to-know insights was more targeted.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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