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Data-Driven Marketing

First Citizens Bank letter front, letter back with personalized summary, change in terms notice, consumer rewards brochure cover, and business rewards brochure cover

First Citizens Bank Credit Card Conversion

Challenges

Multiple audiences required different disclosures, branding, letter versions, variable copy and staggered timing.

Need to create simple, straightforward presentation of information.

Solutions

Comprehensive communications plan and strategies matched audiences with required components; executed mailing in six waves over a four-month period; also included employee and digital tactics.

Utilized data-driven variable messaging along with strict compliance-driven presentation of credit card CIT.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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