Sales Promotion

First Citizens Bank Intelligent ATM Promotion
Challenges
Reluctance to use ATMs for check deposits – need to educate customers.
Need for immediate incentive to motivate behavior change.
Solutions
Communication included a tear-off live check and informational insert.
Created template for customization of nearby branch addresses as ATMs and promotion rolled out across the bank’s footprint.
Promotion yielded up to 16% response.
212.983.5700
mkpteam.com
mkpteam.com