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Sales Promotion

First Citizens Bank ATM promo mailing insert and outer envelope with check

First Citizens Bank Intelligent ATM Promotion

Challenges

Reluctance to use ATMs for check deposits – need to educate customers.

Need for immediate incentive to motivate behavior change.

Solutions

Communication included a tear-off live check and informational insert.

Created template for customization of nearby branch addresses as ATMs and promotion rolled out across the bank’s footprint.

Promotion yielded up to 16% response.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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