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Digital Content

First Citizens Bank digital letter, digital account guide, and email

First Citizens/Biscayne Bank Merger

Challenges

Needed to communicate sensitive, personalized customer account information to a subset of the acquired bank’s customer base who lived overseas with no physical mailing address on file.

Solutions

MKP identified these customers using a specific data field and separated them to a unique lot.

Account guides and disclosure materials were converted to digital-friendly versions so that they could be sent via secure email using DocuSign.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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