Obtain customer identifying information to comply with AML/BSA Know Your Customer requirements.

Overcome objections to providing the required information.

A preview letter set the stage for a banker to call the customer for the information; needed to stagger in waves to give bankers enough time to perform the reach-out.

A series of three letters was mailed over a six-month period, with increasing urgency for the customer to comply with the information request; supplemented by emails.

Data was updated for each mailing to eliminate those customers who had responded.