Legal & Change Communications

Huntington AML/BSA Remediation Notification
Challenges
Obtain customer identifying information to comply with AML/BSA Know Your Customer requirements.
Overcome objections to providing the required information.
Solutions
A preview letter set the stage for a banker to call the customer for the information; needed to stagger in waves to give bankers enough time to perform the reach-out.
A series of three letters was mailed over a six-month period, with increasing urgency for the customer to comply with the information request; supplemented by emails.
Data was updated for each mailing to eliminate those customers who had responded.
212.983.5700
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