Legal & Change Communications
Huntington AML/BSA Remediation Notification
Obtain customer identifying information to comply with AML/BSA Know Your Customer requirements.
Overcome objections to providing the required information.
A preview letter set the stage for a banker to call the customer for the information; needed to stagger in waves to give bankers enough time to perform the reach-out.
A series of three letters was mailed over a six-month period, with increasing urgency for the customer to comply with the information request; supplemented by emails.
Data was updated for each mailing to eliminate those customers who had responded.