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Legal & Change Communications

Huntington IRA Change in Terms letter and outer envelope

Huntington IRA Change in Terms Mailing

Challenges

To comply with the 2017 Department of Labor Fiduciary Rule, notify existing deposit product IRA customers that the bank would continue to provide a menu of deposit products and rates, but could not offer advice – shifting the program to a “self-directed only” status.

Solutions

Instead of sending just a legal change in terms notice, Huntington combined a customer friendly letter with the requisite CIT language.

Letter highlighted “What You Need to Know,” reassuring customers that Huntington would still offer a range of options, and that advice was still available through the investment subsidiary.

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