Skip to main content
Home
  • What We Do
    • Merger Communications
    • Communications Strategy
    • Sales Promotion
    • Media & Advertising
    • Legal & Change Communications
    • Data-Driven Marketing
    • Direct Mail
    • Digital Content
    • Fun
  • Browse the Work
    • Merger Communications
    • Communications Strategy
    • Sales Promotion
    • Media & Advertising
    • Legal & Change Communications
    • Data-Driven Marketing
    • Direct Mail
    • Digital Content
    • All Categories
  • About MKP
    • Meet the Team
    • Thought Leadership
      • Blog
      • Published Articles

Merger Communications

Image of commercial merger communications

Huntington National Bank-TCF Bank Merger Commercial Communications

Challenges

Ensure acquired commercial customers have confidence in Huntington’s ability to serve them.

Pandemic-related work from home policies made it uncertain that required direct mail communications would be received.

Solutions

Create a specific conversion package for commercial customers, with unique branding, sizing, and design elements. Tailor images and tone specifically for commercial audience.

Use copy blocks to deliver customized account and service change information to provide an improved customer experience.

Utilize in-branch handouts, in-app messaging, a dedicated microsite, and a comprehensive online Treasury Management Transition Guide in addition to legally-required direct mail.

212.983.5700
mkpteam.com

Search mkpteam.com or contact us with any questions you have.

© 2022 MKP communications inc.

Contact us

Whatever your marketing needs, we can help. Let's get a conversation started today.

Contact us >

(212) 983-5700  |  info@mkpteam.com

MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

Learn more >