Educate TCF employees (branch staff, call center, and bankers) about the upcoming conversion to Huntington and prepare them to answer any questions TCF customers may have about the conversion materials they have received in the mail and other channels.

Create a comprehensive “Product Information Guide” that utilizes color-coded sections by business line (Personal Banking, Private Banking, Business Banking, and Commercial Banking) to outline key transition details and product-specific information, replicating what was provided directly to customers.

Feature easy-to-read calendar pages that highlight key dates leading up to conversion weekend for each business line and charts that display features of the new Huntington products.

Print and deliver hard copies to all branches for handy access. Also, develop a PDF specifically for digital distribution.