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Merger Communications

Images of letter, brochure, direct mail insert and microsite page

Huntington National Bank-TCF Bank Merger Legal Day One Communications

Challenges

Set the stage for a positive customer experience and mitigate attrition, especially given future branch consolidations and a bumpy CX during a prior conversion.

The Huntington brand was known in some markets, unknown in others; messaging needed to accommodate both levels of awareness.

Solutions

Direct mail, email, informational handouts and a new microsite introduced the Huntington brand and began to build excitement for Huntington’s unique approach to banking.

Content was versioned by line of business across all channels to deliver appropriate messaging. A merger identifier – the interlocking hexagons and “Stronger Together” – was introduced and used on most subsequent merger communications.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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