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Merger Communications

Images of cover pages from welcome brochures

Huntington National Bank-TCF Bank Merger: Welcome Package

Challenges

Conversion communi-cations needed to address four distinct lines of business: Personal, Private Bank, Small Business and Commercial; convey Huntington’s powerful “people first” brand welcoming customers, while providing enough detail to effect a smooth transition.

Solutions

From a total of 100+ unique copy blocks, more than 1.5 million letters were built to deliver information only on the accounts and services each customer used, leveraging our expert data management skills.

The accompanying Welcome Guide was versioned to target each segment, reinforcing brand, highlighting new opportunities, and providing key conversion transition information.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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