Skip to main content
Home
  • What We Do
    • Merger Communications
    • Communications Strategy
    • Sales Promotion
    • Media & Advertising
    • Legal & Change Communications
    • Data-Driven Marketing
    • Direct Mail
    • Digital Content
    • Fun
  • Browse the Work
    • Merger Communications
    • Communications Strategy
    • Sales Promotion
    • Media & Advertising
    • Legal & Change Communications
    • Data-Driven Marketing
    • Direct Mail
    • Digital Content
    • All Categories
  • About MKP
    • Meet the Team
    • Thought Leadership
      • Blog
      • Published Articles

Direct Mail

Huntington credit card activation two outer envelope and letter versions

Huntington National Bank “Use it or lose it” Credit Card Activation

Challenges

Create a communication that balances a potentially negative message (“lose it”) with a promotional tone to motivate customers to use their inactive Huntington credit card (“use it”).

Solutions

Develop eight letter versions based on four credit card audiences and a test of offer vs. no offer.

Utilize an easy-to-read sidebar and Johnson box message that featured bright eye catching colors.

Detail all the benefits of the credit cards within the body of the letter.

Huntington tested the effectiveness of each offer to determine how to best motivate customers to activate their cards (results were not shared with MKP) .

212.983.5700
mkpteam.com

Search mkpteam.com or contact us with any questions you have.

© 2023 MKP communications inc.

Contact us

Whatever your marketing needs, we can help. Let's get a conversation started today.

Contact us >

(212) 983-5700  |  info@mkpteam.com

MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

Learn more >