Advertising and Promotion
Huntington National Bank Voice Credit Card Activation
Motivate new credit card customers who were inactive in the first 60 days to begin using their card.
Test two offers – bonus rewards points vs. 0% APR – with creative that had to work within predetermined production specifications.
MKP used existing Voice design elements to leverage brand familiarity.
Our creative concept, “Start using your Voice,” was more effective than other tested concepts, and was rolled out.
Multi-channel campaign included direct mail, online landing page and banners, and an email test.