Legal & Change Communications
Huntington-TCF Branch Consolidations
Challenges
Deliver legal notice of branch consolidations while mitigating customer concerns.
Standardize the approach for multiple closings at both the acquiring and acquired banks, with different messaging and branding as required.
Manage complex process of assigning hundreds of variables across all letters.
Solutions
Develop a clean, easy-to-read letter, versioned for each bank. Utilize a sidebar to highlight nearby locations, enhancing the overall customer experience.
Streamline output of letters programmatically through use of a branch grid with all variable information.
Collateral included branch, ATM & Night Deposit signage.
212.983.5700
mkpteam.com
mkpteam.com