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Legal & Change Communications

Images of letters, envelope and branch sign

Huntington-TCF Branch Consolidations

Challenges

Deliver legal notice of branch consolidations while mitigating customer concerns.

Standardize the approach for multiple closings at both the acquiring and acquired banks, with different messaging and branding as required.

Manage complex process of assigning hundreds of variables across all letters.

Solutions

Develop a clean, easy-to-read letter, versioned for each bank. Utilize a sidebar to highlight nearby locations, enhancing the overall customer experience.

Streamline output of letters programmatically through use of a branch grid with all variable information.

Collateral included branch, ATM & Night Deposit signage.

212.983.5700
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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent 30 years building a nationwide client base of financial institutions, large and small.

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