Conversion communications needed to address three distinct segments: personal, small business and commercial; Huntington’s powerful retail brand had to be adapted for the large commercial audience.

More than one million fully customized letters, using 100+ variable copy blocks assigned to each customer based on the accounts and services they used, leveraging our expert data management skills.

The accompanying Welcome Guide was versioned to target each segment, with a new brand look and feel MKP developed for commercial.