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Merger Communications

Images of welcome letter, business welcome brochure cover, credit card letter and consumer welcome brochure cover

Kinecta Federal-Xceed Financial Credit Union Merger

Challenges

Make clear to former Xceed members the advantages they will gain with Kinecta, a much larger credit union, which was unknown to many of them.

Keep members informed and engaged with interim communications leading up to a conversion weekend that took place six months after legal close.

Reach both business and consumer audiences with content relevant to them.

Solutions

Create two versions of a welcome package, modifying copy, content, and images depending on the audience.

Implement additional digital and DM communications for online banking users, debit card, credit card and loans, using variable copy within each to customize messaging.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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