Make clear to former Xceed members the advantages they will gain with Kinecta, a much larger credit union, which was unknown to many of them.

Keep members informed and engaged with interim communications leading up to a conversion weekend that took place six months after legal close.

Reach both business and consumer audiences with content relevant to them.

Create two versions of a welcome package, modifying copy, content, and images depending on the audience.

Implement additional digital and DM communications for online banking users, debit card, credit card and loans, using variable copy within each to customize messaging.