Assure the acquired customers that their new bank, with a 117-year heritage, was stable and secure, sharing values and a commitment to customers and the communities they serve.

Introduce OceanFirst’s branding, “Putting You First,” to the acquired customers, building confidence and setting the stage for the advantages of the larger institution.

Consumer and business versions included a personalized listing of the customer’s accounts, showing the current and new account name, along with a reference to the page number in the brochure with key product features.