Overlap in branch footprint meant that acquired customers were aware of OceanFirst but did not initially choose them as their bank; additionally, some branches would be consolidated at conversion.

Letters and brochures convey the two banks’ shared values and commitment to their customers and communities, building confidence and setting the stage for the advantages available from the larger institution.

Consumer and business versions included a personalized listing of the customer’s accounts, showing the current and new account name, along with a reference to the page number in the brochure with key product features.