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Merger Communications

OceanFirst Bank pre-conversion letterhead front, letterhead back, and buckslip

OceanFirst/Country Bank Pre-Conversion Name Change Mailing

Challenges

Almost two years between merger announcement and conversion weekend.

Country Bank’s name was changing in advance of the systems conversion, potentially causing customer confusion.

No overlap in branch footprint meant acquired customers had little awareness of OceanFirst Bank.

Solutions

To keep customers informed and engaged, MKP created a direct mail announcing the bank name change and providing an update on the timing of the systems conversion.

An FAQ reinforced the benefits of their new bank and an additional buckslip summarized key information.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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