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Communications Strategy

Images of letter and brochure cover and interior

Pacific Premier Bank-Opus Bank Trust Conversion

Challenges

Introduce new name (Pacific Premier Trust) and branding for specialty trust business (PENSCO) acquired in merger of parent banks.

Build excitement and awareness for new digital enhancements.

Ensure wealth clients and other interested parties of a smooth first-time online access experience to new wealth portal.

Solutions

Provide relevant information for client, advisor and investment sponsor audiences.

Introduce new brand and new portal in a brochure detailing enhancements, using screenshots to highlight ease of use.

Market Pacific Premier Trust’s larger strategic vision and commitment to technology.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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