Communications Strategy
Pacific Premier Bank-Opus Bank Trust Conversion
Challenges
Introduce new name (Pacific Premier Trust) and branding for specialty trust business (PENSCO) acquired in merger of parent banks.
Build excitement and awareness for new digital enhancements.
Ensure wealth clients and other interested parties of a smooth first-time online access experience to new wealth portal.
Solutions
Provide relevant information for client, advisor and investment sponsor audiences.
Introduce new brand and new portal in a brochure detailing enhancements, using screenshots to highlight ease of use.
Market Pacific Premier Trust’s larger strategic vision and commitment to technology.
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