Pacific Premier Bank/Opus Bank Merger Legal Day One Communications
Introduce new brand to acquired bank and trust customers outside of geographic footprint.
Mitigate fear about bank changes at height of coronavirus pandemic.
Utilize DM, Email, and Web (including FAQs) to communicate to all audiences in a timely manner.
Adapt materials to suit needs of different divisions that are being rebranded separately.
Provide a brand insert to build reassurance and optimism about the merger.