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Merger Communications

Pacific Premier Bank legal day one letter front, FAQs, and brand insert

Pacific Premier Bank/Opus Bank Merger Legal Day One Communications

Challenges

Introduce new brand to acquired bank and trust customers outside of geographic footprint.

Mitigate fear about bank changes at height of coronavirus pandemic.

Solutions

Utilize DM, Email, and Web (including FAQs) to communicate to all audiences in a timely manner.

Adapt materials to suit needs of different divisions that are being rebranded separately.

Provide a brand insert to build reassurance and optimism about the merger.

212.983.5700
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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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