Provident Bank/SB One Bank Merger Conversion Microsite
Multiple and overlapping audiences required communication based on effective dates and available action items.
Customer impacts were identified on a rolling basis and frequently needed updating or changing throughout the development of microsite content.
MKP conducted a Web Capabilities Assessment to develop sitemaps, wireframes and microsite content in accordance with Provident’s content management system’s features.
Built two distinct phases of content, stipulating the additional publication of key pages as more detailed information and action items were made available and released to customers.