Email and in-app messaging were important tactics in the overall communications plan; audiences were fluid based on business lines, action items and impacts.

Customer impacts became apparent on an ongoing basis and frequently needed updating or changing throughout the execution of the email program.

A detailed email communications matrix outlined fluid email journeys.

Design consistent with other program elements; banner graphics based on system specifications.

Built clickable “ads” to the exact specifications required for in-app deployment within the acquired institution’s online and mobile banking apps; one-click graphics led to the merger microsite where detailed information was available.