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Digital Content

Provident and SB Bank business email, insurance email, personal email, and email followup to mailed letter

Provident Bank/SB One Bank Merger Emails and In-App Graphics

Challenges

Email and in-app messaging were important tactics in the overall communications plan; audiences were fluid based on business lines, action items and impacts.

Customer impacts became apparent on an ongoing basis and frequently needed updating or changing throughout the execution of the email program.

Solutions

A detailed email communications matrix outlined fluid email journeys.

Design consistent with other program elements; banner graphics based on system specifications.

Built clickable “ads” to the exact specifications required for in-app deployment within the acquired institution’s online and mobile banking apps; one-click graphics led to the merger microsite where detailed information was available.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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