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Sales Promotion

Sterling National Bank employee desktop flipbook with examples of cards with text like: high achievement, accountability, initiative

Sterling National Bank Employee Flip Book

Challenges

In a merger of two New York area banks, the acquired bank’s name was retained, and a new logo introduced; it was important for the bank’s employees to feel optimistic and empowered by the larger organization.

Motivate client-facing staff to follow the bank’s guiding principles and brand values.

Solutions

A 4 x 6” flip book brought the new brand design and attributes to life, with bold colors and metallic ink depicting the strength of the bank and the richness of the brand.

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MKP communications inc.

Financial marketing and merger communication specialists.

We’ve spent over 25 years building a nationwide client base of financial institutions, large and small.

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