In a merger of two New York area banks, the acquired bank’s name was retained, and a new logo introduced; it was important for the bank’s employees to feel optimistic and empowered by the larger organization.

Motivate client-facing staff to follow the bank’s guiding principles and brand values.

A 4 x 6” flip book brought the new brand design and attributes to life, with bold colors and metallic ink depicting the strength of the bank and the richness of the brand.